From Local to Global

Can a man really think like a woman?  This was Erling Persson’s goal whilst on his roadtrip around America, in the year 1946. Persson had a vision of selling high quality ladies wear at an affordable price. One year later, he opened his first store, branded ‘Hennes’ in Västerås, Sweden. The concept was an instant hit with the costumers, and he started making profit. A few years past, and he managed to open stores across Sweden. Of the profit he made, he acquired a hunting apparel and fishing equipment store, called Mauritz Widforss in 1968. Simultaneously, Hennes went from being a women’s … Continue reading From Local to Global